Escaping the AI Pilot Trap: Moving from Novelty to Enterprise Unit Economics

Pilots are designed to impress. Products are designed to be used, paid for, and trusted. The gap between the two is where most enterprise AI investment quietly disappears.

The Commercialisation Bridge starts with the workflow, not the model. Who does this work today, what does it cost them, and what would they need to see to trust an automated answer? Only then does it ask which capability fits.

Responsible commercialisation also means planning for fairness, explainability, and accountability before scale. Systems that cannot explain their decisions to a regulator or a customer rarely survive their first serious incident.