Diagnose first. Then build.

My early background is in physiology and public health. In healthcare, as in software, patching the symptom never solves the problem. You have to find the cause.

Over the past 16 years I have brought that thinking into digital products across startups, large enterprises, and UK government. I have led discovery, service design, and delivery in some of the most regulated sectors there are, including FinTech, EdTech, HRTech, and GovTech, where accessibility and trust are not optional.

Design thinking is how I work.

Most teams I meet do not lack ideas or talent. Some are moving fast in the wrong direction. Design thinking lets me slow things down just enough to ask the question that matters most: what problem are we actually trying to solve? When the answer fits in one clear sentence, the noise fades, decisions get settled, and momentum returns.

I have taught this approach through product education platforms, university enterprise programmes, PhD cohorts from leading UK universities, and national business forums. And I use it in my own work: as a consultant through an invite-only global tech network, through Malvorah, and as a Non-Executive Board Member.

“Technology is not the hardest part. Clarity is. Once a team knows exactly what it is solving, the hard decisions become easier, and the work gets finished.”

Empowering others.

I have never seen the point of climbing a ladder and pulling it up behind me. I have trained and mentored product professionals since 2020, and for three years I have led the programme and content team for one of the UK’s largest tech community events. I care especially about women’s financial independence and career progression, which is why I wrote my job application and interview preparation workbook, and why I am writing The Box Test.